The Jubilee in 1935 of King George V and Queen Mary coincided with the time the tulips were in flower.
In 1948, the Growers' Association became involved in organising a Tulip Week. A 25-mile tour through villages and country lanes was planned to show the best fields.
By 1950, Tulip Week had become Tulip Time and was developed in conjunction with the Spalding Urban District Council over three designated weekends.
To ensure that there would always be tulips on display, even if they might not be in the fields, from the many millions of tulip flower heads removed, it was decided to keep some available for decorative purposes.
In 1959, the first Spalding Tulip Parade took place. Within a few years this Parade was to become world famous and even more popular than the tulip fields themselves.
British Pathe - Fairytale Parade
Various shots of a field of brightly coloured tulips; an elderly man in a flat cap, Charles Shaw, examines some blooms....